Can you match the following taglines (slogans) with the companies they represent?
1) Just Do It
2) Think Different
3) I’m Lovin’ It
4) Can You Hear Me Now? Good.
5) Because You’re Worth It
I’m sure if you watch TV, listen to the radio, or read magazines you probably know at least three out of these five, and can name a few of your own. Companies work hard to find clever catchphrases, or slogans that resonate with the general public who may not be familiar with their organization.
I’ve been riding this train of thought lately as I try to develop a tagline for Perfection Road. I’ve gone down many tracks, only to derail time and time again. Too long. Too vague. Too short. Too narrow. My erasers are almost gone, and my paper is holy (but not in a good way). However, I do have one I’d like some feedback on that I’ll share in just a minute.
First, let’s look at those five taglines from a Christian perspective:
Just Do It – Nike wants to encourage you to just get out there and exercise – and then buy their shoes. If the apostle Paul were alive today, he’d probably don a pair of Nike’s to show you it’s the hard things in life that provide the biggest blessings in the long run. “Run in such a way as to get the prize. Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever.” (1 Corinthians 9:24-25)
Think Different – Apple encourages out-of-the-box thinking. God encourages out-of-this-world thinking. “We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ.” (2 Corinthians 10:5)
I’m Lovin’ It – MacDonald’s wants you to fall in love with convenience of fast food, but David understood the tenderness of slow-simmering, patient love. “But you, Lord, are a compassionate and gracious God, slow to anger, abounding in love and faithfulness.” (Psalm 86:15)
Can You Hear Me Now? Good. – Verizon’s question implies a clear and constant connection. What I love best about God is His signal never fades nor drops. He really is always with us. “The Lord himself goes before you and will be with you; he will never leave you nor forsake you. Do not be afraid; do not be discouraged.” (Deuteronomy 31:8)
Because You’re Worth It – Surely, it was women who came up with this L’Oreal slogan. Don’t all women want to feel like they’re worth something to someone? “A wife of noble character who can find? She is worth far more than rubies.” (Proverbs 31:10)
So, what about Perfection Road? Here’s my thinking. None of us are perfect. We all mess up. That’s the great part about grace. But like Paul says, “Do we go on sinning so grace may increase? By no means!” If we have truly fallen in love with God, and are striving to please Him, then we give up selfish things in order to live for Him. We stay away from deliberately grieving the Holy Spirit. When we are clothed in Christ, it’s Jesus whom God sees when He looks at us. Jesus makes us perfect in the eyes of God. God planned it that way from the beginning. He wanted us perfect, so He gave us a way to prevent our sins from accumulating and ruining our testimony. God provides grace through Jesus’ sacrifice mixed with Holy Spirit power to help us stay on the road to perfection. So, here’s what I came up with. Give me some honest feedback. Like it? Hate it? Don’t get it? Got a better one? I’m open to anything.
Perfection Road – Filling Life’s Potholes with God’s Perfection
Hope you have a great week!